Real Estate

The Benefits of Automation in Real Estate – Paul Kraaijvanger – Medium

This blog post originally appeared on Paul Kraaijvanger’s website.

It is no secret that technology is one of the most ubiquitous forces in our world, dominating many aspects of our personal and professional lives alike. On the more personal level, we have all welcomed technology into our homes, office spaces, and vehicles in one way or another.

However, many are still reluctant to accept the changes that would inevitably arise if their companies or industries at large were to embrace more intelligent technologies — namely, chatbots and other human-like programs. After all, a number of people still fear that such devices could easily replace humans in the workplace, thus causing a massive loss and shortage of jobs.

With that fact in mind, let us debunk that myth and explore the actual benefits of incorporating automation into the real estate industry.

More time to perform valuable work

One of real estate brokers’ most dreaded tasks is, without a doubt, gathering and organizing property data. This duty’s time-consuming nature withholds opportunities to source new leads and close more deals.

By introducing and utilizing certain softwares, real estate agents would be able to delegate all data collection and organization to their smart assistant to not only save time, but offer personalized and unique insights on local properties as well. Furthermore, relying on technology to do mundane work gives agents the ability to focus on meeting and advising clients, positioning and showing properties, and making deals happen — skills which cannot be emulated by even the smartest bots.

The ability to determine probability

While in the throes of closing a deal, it is often difficult for real estate agents to determine the probability of a transaction actually coming to fruition, as they are unsure of what the final price point will be.

Now, with the help of various data-driven algorithms and cloud-based softwares, agents are able to access such granular details any time they wish. Furthermore, agents who equip themselves with such accurate insights often have the upper hand, as they can easily craft strategies that will yield the best results for themselves and their clients.

Evidently, the implementation of certain technologies in the real estate industry would not be to the benefit of large corporations per se. Instead, such changes would be with individual agents in mind, as their success and happiness translates to the success and overall morale of the entire company. Therefore, there is little to no need to worry that technology will dominate entire industries or effectively wipe out the need for real, human agents.


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