Lack of traffic probably isn’t your real problem.
The large majority of blogs get hardly any visitors at all, let alone attracting people who regularly read their stuff. You can see these people everywhere shouting for attention in FB groups, syndication sites and on all different sorts of social media.
Most people are searching for the solution to that problem by trying all different kinds of new tactics such as SEO, different kinds of syndication tools and whatnot.
But mostly, that’s not the real problem.
The real problem is the attitude with which they look at blogging.
If you are trying to look a little bit deeper to see what separates successful bloggers from the rest, you will notice that there are essentially two different attitudes with which people approach their blogs:
- People who are primarily promoting themselves and their work
- People who focus on solving the problems of their readers
You may argue that there is a lot of stuff in between. People who produce great art and simply want to share it with their audiences and all that kind of stuff.
But no, that is also just plainly self-promotion.
You do stuff because you love it and you share it with people in the hope that they are going to love it as much as you do and ultimately buy from you.
In the end, the goal of this is that you can make a living doing the stuff you love.
With a few exceptions, that hardly ever works.
And why would it?
Why would people care about you and your passion? Why would people want to help you on your journey to make a living doing the stuff you love the most?