Use Giveaways to Enhance Your Business Brand
Mel Feller, MPA, MHR with Offices in Texas and Utah
Mel Feller Seminars, Coaching For Success 360 Inc. /Mel Feller Coaching
Are you thinking of ways to promote your business and your brand? There is one easy way out to attract the attention of your prospective as well as existing customers. Arrange free competitions and offer some excellent giveaways. Within a few days, more people will come to know about your brand and/or your new product and boost sales for you.
Humans by nature are competitive. You ask a single human being to achieve something within a given time and they may struggle. However, put a whole pack of them together, arrange for a competition, and see how the target is achieved. Therefore, when you tell someone that there are some competitions where they can enter their name and there are excellent giveaways on what you are offering see how many of them line up for the competition. In addition, this is precisely how you increase awareness about your brand or the new product that you have lined up for launch.
There are a few points to consider regarding these competitions.
First, you need to collaborate with someone that knows about arranging such events. There are plenty of websites in both the United States and Canada that do such kinds of brand building exercises. When you deal with them, there is not much you need to do. Thanks to the possibilities of the internet, creating an event for you becomes very simple for such organizers. They will launch the event on their website and then promote it through social networking websites like Facebook and Twitter. Thanks to their marketing prowess and goodwill, word is soon going to spread about your event and this is going to get people entering the competition for a chance of winning that prize that you have declared.
Secondly, you cannot be low class with your prizes. If you are an excellent brand with world-class products and services then the prizes need to befit that stature. If you offer prizes like pens or hats then no one is going to get interested. In fact, your brand will get publicity for all the wrong reasons. Your prizes need to be attractive and you cannot look to save too much money here. Remember that the money you spend on such giveaways competitions will come back to you in the form of newer customers and more business.
Third, if you declare a competition then you ought to honor it. There are several giveaway campaigns that announce the competition, and the prizes but no one gets to know who won in the end. The main promotion happens when the winners are announced in the promotion on your website and the social networking websites. When someone sees the name of a winner and possibly their photograph the credibility of the competition, and in turn your brand, gets enhanced. Moreover, this is your end objective.
Competitions and giveaways are there dime a dozen. You need to create a difference with your ideas and your prizes. This is where an expert website can help you. Build your brand and this will lead to empire building.
Therefore, no matter what your business is and where it is located, you need to differentiate yourself from the crowd. In addition, it is always important, no essential to offer the greatest customer service you can. It does not cost anything to under promise and over deliver.
Mel Feller a Texas /Utah Personal Development, Business, Real Estate, Branding, Business Funding and Finance Coach. In addition, Mel Feller has served in a variety of executive leadership roles for medium and large organizations, including multiple Fortune 500’s. He is a charismatic leader who has facilitated change and growth in all sized organizations, including non-profit and Board development. Mel Feller has successfully led organizations in the areas business development, marketing, sales, operations, and the like.
Mel Feller is committed to serving. In the Texas / Utah community, he chairs several organizations. Mel Feller volunteers his leadership at two churches in a variety of ways, including serving on council, bible study facilitator, and more.
Mel Feller has been a featured speaker for career professional is groups, business leaders and continuing education sessions, and aspiring business startups.
When he is not coaching, you can find Mel Feller reading, listening to podcasts, exercising, fishing, or with his kids and grandkids exploring the greatness God has gifted us all.
Mel Feller states, “An effective coach is someone who tells you what you may not want to hear, helps you navigate around your blind spots, and helps you identify opportunities…so that you can be who you’ve always known you can be” Mel Feller
Mel Feller’s purpose is to add tremendous value to those business owners/entrepreneurs by helping them reach their potential.
Mel Feller is an effective, charismatic and powerful speaker, corporate advisor, and best-selling author. In 1998, Mel founded Coaching for Success 360 to help professionals worldwide design subtle changes in their presentation, attitude and leadership style that increases their personal and professional effectiveness and subsequently their financial status. This also includes both real estate as an agent and/or investor. See www.melfeller.com and www.melfellersuccessstories.com . Now with offices both in Texas and Utah.
As a business, executive, personal development, and real estate coach, I work with a wide range of professionals and offer a highly personalized approach tailored to each individual in concert with the organizational environment. In a supportive atmosphere, I work to build trust and support the professional in the attainment of goals and measurable outcomes.
Mel Feller offers sessions, both in-person and virtual. We will start with an initial assessment to clearly define your short and long-term goals, everything from communication skills to personal acceptance. We will use these goals as a foundation to create a strategy and build the path for attaining these objectives. Change is typically a major component of reaching goals and sustainable change becomes more likely in a coaching partnership.