Real Estate

Bold colors can make homes stand out in a crowded market


There is a relatively long-standing edict in residential real estate: When selling your home, give it fresh coats of paint in popular neutral colors.

The snap of a freshly painted décor, combined with the soft, subtle hue is said to be most appealing to buyers as they consider home options.


“The use of bold color in a home’s interiors can help to get the attention of prospective homebuyers who are surfing the Web for their dream home,” according to Carol Zuckert, a Realtor with Sotheby’s International Realty and the owner-developer of 9 Keofferam Road, a 6,000-square-foot, six-bedroom coastal colonial. The original 1910 house was demoed to make room for the new construction.




“Today, the majority of homebuyers start their search online, so it is important to have eye-catching photos. While neutral colors allow buyers to visualize their furnishings and artwork in a home, bold color used in discreet spaces, such as libraries and powder rooms, create drama and draws a person into the space, where they can visualize themselves and create a mental connection,” Zuckert explained.


9 Keofferam Road is Zuckert’s third major development project in Greenwich. She previously developed 17 and 19 Pintail Lane and built her own two homes at 19 Sherwood Farm and, more recently, 2 Highview Avenue in Old Greenwich.

“At 9 Keofferam, I decided to use a deep navy-blue paint in the library and an oversized gold light fixture, which creates contrast and drama,” Zuckert said.

“Blue is a color that is popular with both men and women and is considered to be beneficial to the mind and body, as it symbolizes comfort, calmness, safety, loyalty, wisdom and trustworthiness. I worked with Kate DeCarlo, owner of Greystone Staging, to accessorize the room with gold accents and beautiful furnishings,” she continued. “The navy color is then continued in the staging of the neutral open spaces throughout the home in the form of furnishings, pillows and accessories, so the color palette of the home remains consistent.”

Whether it’s marketing her own projects or the homes of her selling clients, Zuckert said that pops of color — tastefully chosen and expertly applied — can further distinguish properties online. There’s evidence to support that theory.


“The increasing use of social-media applications, such as Facebook or Instagram, to market and promote homes for sale also bodes well for the use of color in home interiors,” Zuckert explained. “A study conducted by Reader’s Digest found that Instagram photos that had one dominant color received 17-percent more double-taps than those with multiple colors.”

‘A splash of color’

The newly constructed six-bedroom Georgian colonial at 37 Doubling Road in mid-country was developed by Greenwich Custom Home Builders, LLC, and designed by James Schettino Architects. It’s an outstanding property both “IRL” and through its virtual presence. Shelly Tretter Lynch of Compass is serving as the listing broker for the $5.295 million property.

Here, the décor is predominantly a blank slate for the potential, with white-on-white walls and moldings, contrasted by darker-stained hardwood floors with character. Even the kitchen is crisp and bright — white cabinets, white surfaces, set off only by the richness of the hardwood and the sheen of the high-end stainless-steel appliances.

The home’s library breaks from that neutral theme. Its walls, crown moldings, fireplace mantle and buttressed built-ins have been uniformly painted in a muted blue hue. Buyers browsing online may remember this space as one of the rooms that prompted them to seek out an in-person tour of the home.

“Neutral colored interiors invoke a sense of new, clean, pure spaces, as well as blank canvases for new owners, and therefore a majority of sellers opt to follow this trend,” according to Tretter Lynch. “For this reason, it’s important to stand out from the masses. A splash of color in one or two rooms is a great way to make a memorable impression on potential buyers.”


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