Why Wealth Requires Mental Toughness – Jerry Fetta – Medium

Wealth is one of those topics that is often thought of in an idealistic way. It’s almost viewed like a fairy tale and romanticized. Most people who desire wealth, don’t desire wealth. They desire comfort. That’s reality. They will quit when they’re happy, not when they’ve maxed out what they can do. That’s why we have a top 1%. The other 99% quit and settled at some point and only 1% kept going past where they were comfortable with.

I have two definitions for wealth. One of them is the practical definition of “abundance and prosperity in all areas of life”.

The other definition is more of a relative definition of “the ability to treat money like oxygen”.

But somewhere along the way, most people abandon that definition and replace it with a practical definition of “no sight of danger and the sensation of comfort in most areas of life”.

And the relative definition becomes “better off than most people”.

So what happens? Why would someone go from these giant dreams of wealth and prosperity and trade it in for “okay” and “happy” (both of which are valences and not even defined by the person who claims those identities) ?

I believe after all bases are covered, it comes down to mental toughness.

Mental meaning the condition of the mind and toughness meaning the quality to persist past obstacles and become calloused beyond the point of giving in. Wealth requires this. And I don’t think it is talked about. There is a lot of talk about knowledge, strategies, and tactics, but the bottom line is many people are too mentally weak to become wealthy. They will quit when it gets hard and they will make sense of why it’s okay to quit.

There are a few things that need to be in place for someone to push through obstacles and resistance and I’ve covered them many times before. The first is a goal. A broad goal that encompasses your entire life. It should be a goal you probably cannot achieve in this lifetime but will require your full engagement and commitment. The second is a purpose. A strong, dynamic reason WHY that is your goal. If this isn’t clear you will get distracted or you will quit and it won’t take much.

Past that, you need to realize that wealth is not for you alone. I’ve heard so many people say “I’m happy”, “I’m good”, “I don’t need all that”, “I’m comfortable”…it goes on and on. We all know the phrases. Wealth is not about YOU. Past a certain level, you don’t personally need more money and more wealth. Mathematically, everyone has a threshold where they couldn’t spend all of the money they had even if they wanted to. This is where you have to ask yourself, will you quit there? Are you good with you covering just yourself?

This really comes down to you being 1 of 2 types of people.

Are you the type of person that is living life just for you? You may say that you also want to provide for your family too, which is awesome, and you should. But there are 7 billion people on this planet. Are you good with living your life solely to provide for you and those that matter to you? What’s the common denominator there? You being devoted to or caring for yourself and your own interests. This is literally the definition of selfish. Look it up in the dictionary. “But I want to care for my family too”. Yes, because they are YOUR family. You aren’t trying to care for someone else’s family. Why? Because they aren’t related to your personal interests. It may be a new way of looking at it, but doing just enough to care for you and your loved ones is selfish.

OR are you the type of person that is living life to achieve your potential? Now you may look at this statement and say “well now Jerry, if you’re doing this just for your own potential, isn’t that pretty selfish too? Since it’s your potential?” Great question! Let me ask you another one. What are you capable of? If you were unrestricted by money, what would you be capable of doing? You’d take care of yourself and your family by default and because it’s ethical, but beyond that if you were really chasing your potential you would only achieve your potential by helping others. By chasing your potential, you’d be helping as many people as you possibly could and doing it unrestricted by money. This is the most unselfish thing in the world. Most of the wealthy people I know are doing it for reasons that are bigger than themselves and often times go without so that they can achieve that outcome.

Additionally, you must have the mental toughness to purposefully create danger in your own environment so that you cannot be comfortable. If you were committed to wealth you would realize that comfort would be an obstacle and you would kill comfort off by purposefully doing things that make you uncomfortable. This means you have to have the mental toughness to literally place a threat in your environment that you are actively in danger from. I hate to break it to you, but in life there is no “done”. Done is dead. People get this idea that they will reach the pinnacle and the hard work and the grind and the hard times will stop. They won’t. There will always be problems and there will always be challenges. The most stressed out people I know are the ones who don’t expect it and try to avoid it. Just embrace that fact and create the problems on purpose. It will give you control over them and also keep you on your toes so that you can build more wealth faster.

This is a message that isn’t popular and isn’t talked about. When is the last time you went to the course on passive income, or ecommerce, or real estate, or flipping where instead of pitching that “all you have to do is….”, instead they pitched “are you actually a hard enough person to make this happen”? That’s part of my message. I don’t want you to be surprised when you realize being positive, having good manners, and smiling all the time won’t help you build wealth. You will have to learn about money, make more of it, keep more of it, and multiply it. These are all actions that you must DO and most of the time you won’t want to. Mental toughness is the only thing that will help you do it anyways.

You will need the right information, a plan, a coach, ongoing training, a community, and the tools required in order to get there. You won’t have these by default and nobody is going to give them to you for free. If you’d like to hire my firm to help you click here.

Own Your Potential,

Jerry Fetta

Grant Cardone Certified Coach

Jerry Fetta helps his clients build wealth so that they can eradicate poverty in their own lives and own their potential.

He believes scarcity and abundance cannot co-exist and that the way to end poverty is to help you build wealth.

You were not created to spend 40+ hours per week serving the 40-year-to-life sentence trading your precious time for money just to live in mediocrity.

However, the truth is that time and money must be exchanged. It just doesn’t need to be you making the exchange.

Jerry helps his clients create wealth that exchanges time and money on their behalf. The only way to do this is to make more money, keep it, and then multiply it.

He has helped clients double their income, save $100,000 tax-free, and secure 8–12% fixed annual returns on their assets.

To get started, go to

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