If you plan on selling your home, then you should know that there is a large disparity between the real estate agents from which you could choose. From education to training and to experience, the levels vary greatly. So how do you conduct the research to help you choose the right listing agent?
First things first – Hire the real estate agent who will spend the money to expose your home correctly. From pre-marketing during the “coming soon” stage through massive multi-channel market launch in the “just listed” stage, and then finally throughout the life of the listing, you want someone who puts their money on the line just as you are doing with the equity of your home.
When you consider the example we provided above, it was our massive marketing exposure that generated multiple offers that allowed us to bid the property up to its full value. Had a weaker listing agent been chosen, it is likely the home would have stayed on the market for several months, reduced in price, and then finally sold at a lower number. Poor marketing could have proven the first appraiser correct!
Hire the real estate agent who can show you their dominating marketing plan that uses a multi-channel approach during all three stages of the home selling process.
Experience – There is no better teacher than experience. The question is, do you want to be part of the teaching for an inexperienced agent, or do you want to hire the agent that sells more homes than anybody else in your market area? It’s your choice, and it does matter.
While family and friends are important, don’t make the mistake of hiring somebody that you cannot fire! Hire the professional with the experience to get it done and who will get you the most money possible for your home, within the timeframe that you need it sold. Your family and friends who love you will understand when you make the best decision for your needs.
So how do you confirm “experience.” Simple. Read the customer reviews on Google. Most real estate agents do not sell many homes, and thus most agents have very few (if any) reviews of their results on Google. There are plenty of websites that offer reviews (which can be purchased by an agent), but Google works very hard to ensure that their platform is not compromised in this fashion. Read what past customers have to say about agents before deciding to interview them for the job of selling your home!
Education & Training – Sadly, there is little quality education or training in the real estate industry. Agents typically go to the Board of Realtors to get contract classes taught and then they go out to “help” their family and friends sell and buy houses. Their education typically comes in the form of learning from mistakes.
Coming from a background where professionals sought both quality education and training, I have done so my during the entirety of my near-30 year career. I travel to other markets several times each year to meet with peers who are dominating their markets and adapting to change in the real estate industry.
My West Point education, combined with my MBA fifteen years later are signs that I value education. When digital marketing began to progress in our industry, I became a complete student. In fact, I’ve learned so much helping home sellers with modern techniques that I’ve written a book on digital marketing that will be published early next year.
When looking for a real estate listing agent in your market area, focus on massive marketing, experience, and education. These three factors are the best indicators that you are hiring somebody working to get you top dollar for your home.
If you are considering a move from your current Tallahassee home sometime in the near future, we offer a no-strings-attached opportunity to meet with us and discuss the simple things you can do to optimize your results. Simply give us a call at (850) 366-8917 fill out the form below if you would like our help. We look forward to serving you.