The recession doesn’t mean I can’t sell my home quickly, it just means that I need to put extra effort into my sales strategy. There are hoards of buyers out there who are looking to pick up a bargain, but that doesn’t mean you’ll have to undercut yourself on the true value of your property. With a few simple and creative techniques, you can have your home sold in a few weeks, and for a good profit too.
The focal point in any home sale is the asking price. Even if a buyer desperately wants your property, they usually won’t go higher than what you ask, unless of course they are threatened by a heap of buyer competition (we’ll go there later). Get a valuer in ASAP and go for something in the top end of their estimation. Make sure to pretty the place up as much as possible before the valuation. It makes a bigger difference than what you think!
When you’re confident in the asking price, move forward into your advertising strategy. This is where most people fail, especially in markets that favour the buyer, like now. You simply cannot just go with tradition with sales copy like “this will sell fast so act now”. Think like a buyer. Anyone with that amount of cockiness in their ad is obviously lying. We’re in a recession, and most home owners are struggling for any bid, not fighting off high valued offers! Be creative, be exciting, be original..
What really makes houses sell in times of economic instability is an impression of competition, like was I stated earlier. Nobody is going to flock to make offers unless: a) you’re willing to sell for a ridiculously low price, or b) there is huge demand for your house. A great way to increase the perceived competition for your place is to hold a mass showing event, with all your prospects in one room.