1. Know The Culture/Do Your Research.
If you are new to the sneaker industry, tons of research is very beneficial to make sure that the decisions that you are making are concrete. Knowing and understand sneaker terms such as deadstock (which means the shoe has never been worn) or its an “FCFC drop” which means that the shoe release is first come, first serve. Buying and selling shoes is an investment which means that research must be done before buying a shoe and websites such as Stockx, Goat, eBay, and Grailed are great websites that have made it easy to understand which shoes are selling, how much they are selling for, the average sale price, the number of sales, and so much more.
2. Join a “Cook Group”.
Cook groups are groups with individuals that assist each other with obtaining sneakers, streetwear, and other hyped merchandise. Most cook groups message through the Discord App (available iPhone, Android, and P.C.) which allows for a cook group to usually offer monitors and Shopify bots; the purpose of these monitors is to monitor websites and to send a checkout link when a shoe release or restocks.
Usually, the best cook groups require a paid monthly or yearly subscription (some are as low as $10 to $100), but its a great investment whether your a beginner or you have been in the sneaker industry because you are surrounded with experienced individuals and a supportive community. If you’re not looking to pay a monthly subscription, there are free cook groups but they may not offer the same features that paid cook group offers.
3. You Have to Put in The Work
Selling sneakers has a lot of benefits but before you can reach those benefits you have to put in work because you can’t gain everything overnight. Brands such as Nike have started releasing hyped sneakers through “shock drops” which are shoe releases that do not have a set time which makes it harder for people to use bots to obtain these limited sneakers. As a sneakerhead, you will have many failures but each failure teaches you a lesson which helps build your knowledge. As a beginner, you must look at this venture as an actual business and treat it the same way because there is a lot of potential in this industry.
4. Network, Network, Network…You Get the Point.
Networking is very important in many other industries and the sneaker industry is no different. Being able to build a network of clients or shoe suppliers is very special because of how you can scale your sneaker reselling business. In other words, being able to build a network allows you to take your side hustle to the next level. One of the best place to network is Sneakercon, which is a sneaker convention where sneakerheads from all over the world meet in different cities and they buy, sell, trade sneakers. This is probably the best place to network because hundreds of people are coming together with similar interests. Click here to see if their coming to your city, and use this as an opportunity to network and get information from sneakerheads that have been in the industry for many years.
5. Use All of Your Resources!
When I first started selling shoes I was not selling hyped sneakers but rather sneakers that I knew I could make a margin on and the shoe and I had access to the shoe rather than limited releases which are hard because of the demand. After selling normal sneakers I began to utilize my resources to gather information. I started to use YouTube, Instagram, Twitter, and Google to learn more about how I could increase my chances of getting my hands on limited releases. This is what I learned from gathering information on different social media:
I learned that YouTube is a great source for information from sneakerheads that have been in the industry and know about these hyped releases.
Instagram was a great source for details on when, where, and how these hyped releases would release as well as the profit predictions.
Twitter was a great source to see how others were doing while a release was taking place. For example, I would be able to see if multiple people are tweeting about how a site has crashed, so then I would take that information and adapt accordingly.
Lastly, Reddit was a great place to see questions similar to mine and I was able to receive an answer because someone had already asked the question.
Where To Go From Here…
As an individual wanting to get into the sneakers industry just remember that the best success comes when you have a passion for whatever it is, there is a lot of potential to in the sneaker world so just get your foot into the door! Good luck!
p.s. here are some of YouTube Channels that are very helpful with getting into the sneaker industry.