NAR: Three-quarters of buyers found their homes on their phones | 2019-09-10

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NAR report
NAR Three quarters of buyers found their homes on their phones


About three-quarters of buyers reported finding their homes using their phones, according to a report from the National Association of Realtors.

Mobile-phone use differed by generations: about 80% of Millennials, meaning younger than 38 years old, began their search on their phone, while 78% of Gen Xers, meaning 39 to 53, and 68% of Young Boomers, meaning 54 to 63, started there.

The typical buyer contacted an agent and visited a median of 10 homes over 10 weeks before purchasing a home, NAR said. Broken out by generations, it was older buyers who spent the shortest amount of time looking at houses. The so-called Silent Generation, meaning people older than 73, spent eight weeks searching for homes, while Young Boomers spent 12 weeks on their home search. All the other generations found a home in 10 weeks, the report said.

Finding the right property ranked highest among all generations as the most difficult step in home buying, with 56% putting it at the top of the list. About 20% of respondents said “paperwork” was the most difficult step, 16% said “understanding the process” was the most difficult part, and 13% said “saving for the down payment” was the hardest. Only 8% cited “getting a mortgage” as the most difficult step.

The use of open houses to view properties were about evenly split: 53% of home searchers reported going to open houses, and 47% said they didn’t.

Only 7% of respondents reported they didn’t use online information while searching for a home to buy, and 14% said they didn’t use a real estate agent.

The typical home buyer is 46 years old, married without children living at home, and has a median income of $91,600, the NAR report said.



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