Yesterday I attended a great event in Gainesville that was held by the Builders Association of North Central Florida. The event has featured over 2000 homes and over 300 neighborhoods over the recent years and is a great way to mingle with local professionals in the real estate industry while checking out the latest home décor and design concepts on the market. I met several different professionals with unique talents and skills and was able to view multiple venues of different marketing concepts. I met various different homeowners, home byers, and real estate professionals that had a lot to say about the industry and their favorite marketing concepts. My favorite home and marketing pieces came from a large $700,000 4-story town home that was just built in the Celebration Point area of Gainesville. The realtor there, Chris Conti has a great deal to share about how the marketing and unique aspect of the community is so captivating and different than all the other communities. With a price point and high-end luxury market they had entertained they definitely needed to stand out from the rest.
The unique marketing approach to this project was all about working in the same area you live and play in. The area features high end restaurants, shopping, and even a theater. Most of all through, the 4-story townhome has a rooftop grilling and hanging out area that is targeted for extreme Gator tailgating! All these different unique points of marketing truly make this property stand out from all the others I saw that day. The marketing connects with the viewer on several different level by relating to different areas of their life. Any type of marketing that can relate to your life in multiple ways is very successful and is a huge concept to use moving forward. I hope to take this concept moving forward and try and make my pieces of marketing as relatable and connect with as many aspects of people’s lives as possible. Bellow you can see a few of my favorite pictures from my day of touring and some samples of my favorite marketing tool.