Sean Cooper
the Stress Free Way to Sell Your Home


If you’re like most Canadians, your home represents your single most valuable asset. Although you may have purchased a property with the intention of it being your “forever home,” life is constantly changing. A home that you bought five or 10 years ago may no longer be adequate to accommodate your ever growing family. That’s when you may decide to sell the family home.

For anyone who’s sold before, selling a home can be a major pain. You’ll have to deal with listing your home, cleanings, repairs and showings. There’s also no guarantee that your home will sell. If you decide to buy first and sell later, you could find yourself in the untenable situation where you’re carrying two homes at the same time. There has to be a better way and thankfully there is. Cue Properly.

Properly is an institutional buyer, or iBuyer for short, that specializes in buying homes directly from consumers. iBuying is a relatively new concept to Canada, however, it’s a proven concept that has been around in the U.S. since 2015 and is shaking up the real estate market there.

When you sell your home in Canada to an iBuyer or direct buyer, algorithms are used to determine the market value of your home. You’ll receive an initial offer to buy your home within two business days from Properly at no cost or obligation to you.

The whole process promises to be stress– and hassle-free. You’ll receive a fair price through technology for your home. The transaction can be completed in as little as a week, with the flexibility of choosing your own closing date. It doesn’t get any easier than that.

Selling your home through Properly is fast and easy. I tried the Properly website out myself to see how the home selling process goes. Selling your home through Properly involves three simple steps.

Request a free offer on your home in just a few clicks. Start by entering your home’s address. Properly uses the power of Google to locate your home’s address. Once Properly finds your home, next you’ll provide specific details about your home. This is done through a user-friendly questionnaire.

You’ll start by providing basic details about your home, including your home’s building type, how many storeys does it have, what year your home was built and so on. After that you’ll provide details on the interior and exterior of your home.

For something as complex as a home, I found completing the questionnaire to be relatively easy. The questions were pretty straightforward and I found it rewarding as I got closer to completion.

At the end of the questionnaire, you’ll share your contact information with Properly. Properly promises to be in touch with you within two business days once the offer for your home is ready.

Once you receive your no obligation offer from Properly, you can evaluate it. A Properly Experience Manager will be in touch with you to explain every detail of the offer. If you choose to move forward with the sale to Properly, you’ll sign the Purchase Agreement and schedule a complimentary home inspection.

If home repairs are needed, not to worry. Properly will handle the repairs after you move out.

A major benefit of selling to Properly is that you get to choose your own closing date. Choose a move-out date and closing date that works best for your family and you.

Once you accept Properly’s offer, you’ll receive an all-cash payment for your home, allowing you to move out stress-free.

Properly offers something unique called the Properly Profit Share Guarantee. After you move out, Properly will try to sell your home for the highest price possible. If your home ends up selling for more than your initial cash offer plus the costs of repairs, Properly will pass 50 percent of the profit back to you.Properly handles everything here on out — the holding costs, repairs, cleaning, listing, showings and juggling offer. Focus on other more important things like finding a home that you like and scheduling your move.

If you’re thinking about selling your home, I’d encourage you to check out Properly. Properly is offering its services at the low cost of 5.9 percent for a limited time.

When you use Properly, you have nothing to lose. The worst that can happen is that you find out what the market value of your home is. The best that can happen is that you sell your home for a fair, competitive price in a hassle-free way.

Although Properly is currently only in Calgary and Ottawa, it has plans for expansion throughout Canada in the coming months and years, so be sure to keep an eye out for it in a real estate market near you.



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