Konstantin Kalushniy
How to charge a bill correctly so it opens up


Visiting shops and supermarkets for many people involves purchasing the necessary goods. And here comes the law of marketing: more to sell, but for the same price.

The secret here is the actions they periodically hold. In order not to get caught up in their tricks, it is necessary to stock some knowledge.

Before going shopping, it is necessary to immediately determine what, first of all, it is necessary to buy.

And most importantly, avoid such tricks:

  • Buy one thing, the other as a gift;
  • Two items at the price of one;
  • When you buy a lot, you get a discount on the other.

All these items are laid down by marketers as the basis of their advertising company. They earn their percentage on it, and the point of sale is high sales.

Those who really care about the family budget need to examine all the subtleties of the market. No trading organization will sell goods to itself at a loss. Even banal in the form of discounts, there are certain and hidden allowances. People, without guessing it, buy several types of products each in the hope of saving.

The trick of marketing is that there is already an increased value on the preferential goods, allegedly on the stock. And by purchasing two products, kind of at the price of one, a person pays for both at once. Such a scheme is valid in case of a profitable offer to purchase goods, and the next one to receive as a gift.

But this, again, is price manipulation: just the value of the first item is initially added to the value of the second lot. And the buyer doesn‘t notice anything, thinking he spent less.

Hence the advice: buy only what you really need. All other merchant tricks are sidestepped.

Remember that nothing is free, and everything needs to be paid for. Even seemingly small acquisitions could prove to be extra spending. No one is immune from this, but it is possible to protect yourself from reckless expenses.

Important. It is necessary to know that any shares and discounts are aimed at ravaging the wallets of ordinary buyers. None of the sellers and mall executives worry that a person might have the last money. Business does not tolerate pity and leniency, here the main thing, to get more profit.

All purchases need to be made in a deliberate manner, especially for household appliances. This is where the cunning manipulations of marketers who come up with new opportunities for fooling are hidden.

The total price is significantly higher than the cost price. Possible risks and associated discounts are already present in the surcharge.

Merchants will not lose anything if they drop 20%, or even all 30% of the price of the goods. Still they will receive their benefit, but the buyer will not win anything, even overpay.

People are attracted to bright signs and tempting slogans. They least think about hiding behind such high-profile advertising appeals.



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