Maya Fostter
Crucial Steps to Launch Your Online Business Maya

If your plans don’t include these steps, then you’re doing it wrong.

If you’re looking forward to doing things the right way and set yourself up to earn big online, follow every step shared within this article.

Identify a niche that resonates with you.
Make sure you are building a business around something that makes you excited to get out of bed every day and work. A great place to start is with your own interests. Map your interests on social media, search history, and your mobile bookmarks.

Also, look at your skills, strengths and knowledge base. Maybe you had a job that taught you a very specific skill set. Or maybe you have acquired some skill set through years of self-study.

Next, you have to test/analyze the profitability of your chosen niche because you have to make sure this niche market will make you good money. You can perform your research with “uncle Google” tools:

  • Google Keywords Planner
  • Google Trends

More options:

  • Facebook Audience Insights
  • Followerwonk
  • Quora
  • Feedly

Don’t forget about your audience and competitors
Ignoring your audience is a big mistake. They control your success. Be clear about who they are and find their interests. What kind of brands are they interested in? What kind of content do they best engage with? Which content format do they share massively? With your audience information in mind adapt your actions and goals to appeal what they are looking for.

You should not all-out copy your competitors. You should analyze their strategy moves, such as product value and benefits, social media consistency, website speed and performance optimization, costumers reviews, branding elements, call to action, content management and among others.

Choosing the right platform
According to your goals, it is very important to choose which platform your products or services will be available. There are many possibilities today to have your business hosted on a third-party platform.

Example: Etsy is a great option if you’re planning to sell digital prints and don’t want to worry about payment, fees, data security as well as delivery.

However, third-party platforms don’t allow you to be in full control related to specific aspects such as customer data, customization, software integration, etc. So, think carefully if your goal is to have full control over your online business, you may consider building your own platform (website).

Photo by Sara Kurfeß on Unsplash

Engagement is the new king
Social Media is undoubtedly one of the main tools to expose an online business. These platforms, in general, have something in common: you have to be social!

Don’t post and ghost. You have to develop a relationship with the community to see results. The only way to effectively grow engagement is to consistently share great content and reply to comments. But please, avoid generic comments such as “nice”, “I like it”, “I love this”. Avoid being repetitive, non-personal replies are interpreted as potential robots.

Any audience that integrates any kind of market niche HATE consistent self-promotion, it is one of the most anti-interactive things you can do in ANY social media.

How about your traffic sources?
When it comes to driving more traffic to your website, there are several strategies that you can employ that won’t cost you a penny. From SEO and social media to emails and contests, you can essentially gain enough traffic from these free methods to make the return on your investment well worth it.

However, if your business has a budget for marketing expenses, you may want to consider putting it to good use and utilize the various online paid advertising options available, such as Facebook Ads, Google Adwords, Outbrain, Instagram Ads, Popads and the list goes on.

Paid advertising has proven to be extremely useful in many instances, and will be sure to bring you a ton of traffic. So, you should consider utilizing paid advertising to drive more traffic to your site. Make sure you do your research to determine the best option that will fit within your budget.

Keep in mind: Results come with realistic goals, consistency and how committed you are to your own process.

~Embrace your journey!

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