This is what the reader sees on their social media feed first, so a title that grabs the attention of the reader quickly is something that they are more likely to click.
My title for this article was distinct yet straightforward.
The subtitle then tells you what each of those three 8’s stand for — Work, Leisure and Sleep.
Clear and concise wording.
The reader is clear the article is about Productivity and time utilisation. And it leaves them wanting to know more. Is there a secret productivity formula that the author wants to share?
In short, it’s intriguing enough for the reader to click.
I self-published this article.
It is comparatively a new learning and something that I have just recently discovered.
Contrary to the popular advice of publishing in a major publication, I chose to self-publish. I didn’t acknowledge the importance of self-publishing then, but I just didn’t wish to wait for the Publication to review and publish, I just hit ‘PUBLISH’.
Now, after having done some research, I have found out that a self-publishing article will find it’s way into a major publication if it’s terrific.
Write an excellent article and leave it to the Publications to find you. They do.
They crawl on Medium in search of some kick-ass articles, so if you have done your job, trust them to do theirs.
I started with a little background as to why it is essential to balance all three aspects of your daily life and then provided a few insights as to how we can strive to achieve that balance.
This ‘completeness’ per se helps the reader to find everything on that topic in one single article.
Readers want to know the solution.
They want to be hopeful.
So always give a positive spin to your story.
What did you learn, how you plan to implement it, what has helped you, and what secrets you can share with them?
If you read the article and god forbid you are an editor you would trash it purely based on the editorial standards.
But what sells on Medium is quite the opposite.
So it is okay to make a few grammatical mistakes or a few structural flaws.
As long as you have some unique takeaways for the reader and something that they can relate to would help in connecting with them
I have published quite a few articles post this one, and I find them much better in terms of their editorial standards but they haven’t seen similar success.
Readers love the rawness that Medium authors bring with them. If they want to read a nicely edited article, they would go to a Time Magzine or a Forbes and not subscribe to Medium.
I have quoted some famous personalities who have spoken on this topic previously.
This gives my article some authenticity.
It shows that the author has done their research on the topic. It also helps the reader to know that the author is genuinely passionate about it.
I have quoted quite a few brands — just what I have used, liked and thought it was worth sharing it with others.
And a lot of people have commented on how they didn’t know about it, and they want to try it now.
I can relate to this as a reader. If I learn something new, I take a note of it and comment if it has helped me.
So definitely refer brands that you use or believe, not as a marketing ploy though.
I referred to how the concept of 4 days work-week has become one of the Top 20 trends for 2020. That also piqued the interest of my readers.
I started with a story and left them with a thought which isn’t my personal view but a global trend happening right now. So they feel they are reading something that’s part of a much bigger trend.