Can every cause be as important as saving the koalas?
The tragic Australian bushfires that ravaged the continent and wiped out millions of animals did prove one positive thing (besides the fact that climate change is very, very real):
Companies and individuals have the power and means to fundraise loads of money for a cause when they put their minds to it.
The natural disaster brought out creative ingenuity in fundraising. Even the most unlikely companies contributed to the cause, like Canva. The graphic design site for graphic design noobs donated proceeds from their premium features like graphics to the relief fund. Just about every sales email in my inbox was about Australia.
Body-positive influencer and author Megan Crabbe (@bodyposipanda) got creative and offered personalized pep talk videos to those who donated to fire relief funds.
And most notably, an Instagram model who dubbed herself “The Naked Philanthropist” raised thousands of dollars selling her nudes.
The fires sparked criticism of celebrities and other extremely wealthy public figures who weren’t giving or were giving way less money than their colossal incomes could allow them to give. Jeff Bezos was among the individuals who were called out about their paltry contributions.
Social media users also compared the crisis to the destruction of the Notre Dame cathedral and the outpouring of support that flooded in to restore it.
But overall, the worldwide effort to raise funds by any means necessary was commendable.
I wish we could see this kind of energy from companies all year round, because there is no shortage of causes that need support, and why should so many have to rely on individual contributions alone?
Benefit corporations exist to combine business with giving back — charitable contributions are built into their business model. While most companies do have a charitable giving program even if they aren’t a benefit corporation, giving back is usually only a high priority during times of need that are widely covered by the media.
If you want to hear about more companies that prioritize giving 24/7 so that your spending dollars can do more than just fill people’s pockets, follow this publication.