Diana Clough
Constant Acts of Courage Breed Success The Real Estate


We have all heard stories of people who displayed great courage to achieve great things in their lifetimes. People like Winston Churchill, Ray Kroc, Michael Jordan, & George Washington quickly come to mind. It’s no secret that it takes courage to achieve success.

What is far more secretive is the fact that constant acts of courage are needed just about every day to achieve success in one’s life. When we think of courage most of us think in terms of big acts that yield big results, but it’s really the lesser-known acts that truly make us successful.

Perhaps the first success hurdle which requires an act of courage is breaking from the status quo. If you have a good job, but have always dreamed of starting a business, it will certainly require an act of courage for you to take that chance. If you normally watch football with your friends every Monday night, it takes courage to end that routine because you need to work late on your business. If you normally meet friends for breakfast every Saturday morning it takes courage to say you can’t do it anymore because you need to train for your upcoming marathon.

Breaking from the status quo can be frightening, and it requires serious courage to make it happen. This is a “big” act of courage which will only require many more “smaller” acts of courage to succeed.

Once one does break from the status quo and then becomes resolved to accomplish a goal it then takes follow through to see that goal through to successful fruition.

I know for a fact that most people who achieve great success monitor closely when they go to bed at night and when they wake up in the morning. I think we all can agree that waking up before the crack of dawn, day in and day out, requires some courage. The easy way out is to turn off the alarm clock and go back to sleep.

Now that you are out of bed what is your next step? Are you going to drink coffee and scroll through your Facebook feed? Or, are you going to have the courage to put some healthy food in your body and get some exercise so that you have optimal energy to power yourself through the day?

When your workday begins what will you do with it? Have you had the courage all week long to manage your schedule properly? Did you have the courage to say no to meeting requests that aren’t going to help you achieve your goal? In other words, did you tell your friends that you can’t watch Monday Night Football anymore because you have to get up at 5 am every day in order to achieve your goal?

Acts of courage are needed all day, and every day.

At a young age, I was told: “Integrity is doing the right thing when no one is looking”. Of course, at the time of hearing that, I was probably doing something which lacked integrity, which is why it was told to me, but needless to say, that statement couldn’t be more true. What is implied by that statement is that it takes courage to make the right decisions.

Many times good decisions are hard to make.

I am an Entrepreneur with a focus in Real Estate Brokerage, Investment and Software Development. While all of my business endeavors have required constant acts of courage to make the right decisions, I have learned the most from my role as a salesperson. Any sales business is tough because there is constant failure. In other words, you are told “no” way more then you are told “yes”, and that quickly tries your patience and, in turn, your integrity.

Here are some examples of tough decisions that require a Real Estate Salesperson to dig down and find the courage to come to the right decision. Perhaps you can see how these same examples apply to your business or profession:

  • My Client’s home, which I have listed for sale, is overpriced and won’t sell. I recommended this price to them and now I need to recommend that they need to drop their price.
  • If this is you are you going to bury your head in the sand or are you going to muster the courage to have an honest conversation with your client?
  • I have shown my Client 45 homes and they haven’t made any offers yet.
  • If this is you are you going have the courage to request a meeting with your Client to discuss why this is the case?
  • My technology skills are lacking which ultimately affects my ability to market my client’s homes for sale as well as my ability to market myself.
  • If this is you are you going to muster the courage to block time to learn so that you can acquire the skills that you need to advance your business?
  • I am overwhelmed with workflow and I need some help.
  • If this is you are going to find the courage to stop what you are doing and find the right person to help you so that your business can continue to grow? Once you have the person are you going to courageously set aside your own time so that you can pour yourself into your new assistant to ensure the work gets delegated properly?
  • I just got an internet lead. I will wait 10 minutes until I finish talking with my buddy to call them.
  • If you get internet leads for your business are you going to be courageous enough to contact them immediately? It’s proven that leads which are contacted immediately convert at higher rates.

Perhaps you are an Entrepreneur who has already achieved lots of business success, but perhaps other areas of your life are not where you want them to be. In Stephen Covey’s book “7 Habits of Highly Successful People”, he writes about “sharpening the saw” which translated means taking the time you need to renew and refresh yourself so that you can be more effective at what you do.

So how do you measure up on being renewed and refreshed? If the answer is that you don’t feel either of those, and your business is the reason for it, then you need to put systems and processes into place so that you individually can take a break from your business while it still thrives. Of course, this too will take courage, because it will add cost to your business, and require more of your time to initially put these systems and processes into place. With that said, feeling renewed and refreshed each day is worth working towards is it not?

In summary, constant acts of courage are needed at every turn if you want to achieve your goals. That nervous feeling in your gut can only be eradicated by courage. Rather than trying to ignore those feelings simply muster the courage each and every day and go for it. What you will find is that if you increase your acts of courage your level of success will rise.

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